In my last article, I shared about myself and how I got started in internet marketing. Today here I will explain what Internet marketing is and the different models related to that, although all of these can be run with just your PC, Laptop, iPhone and WiFi Internet connection.
At first glance, for most people, it is about selling things and making money online. But when I asked them what else they knew, most of them just stared at me blankly and had no idea how to answer more.
Because in my country, Singapore, especially even though it is developing with huge home ownership and infrastructure, many people, particularly baby boomers and older generations, are very new to technology and prefer to be in their comfort zone of learning through print books, classrooms, and networking events since the last 2 gave them a more personal touch compared to learning on their own online despite the wealth of information they can find and learn from Google and Youtube.
What I can say is that while internet marketing gives you full flexibility, it also has different models underneath it, just like traditional businesses that can be run in cafes, factories, offices, and stores. Under which I will highlight, explain and highlight the pros and cons.
1. Affiliate Marketing
This is by far the most basic and I think everyone should start if they are new and eager to earn their first dollar online like I was 10 years ago.
By definition, you are promoting other people’s products in exchange for a portion of the commissions.
They can be digital or information products such as in e-learning programs that include e-books, videos, and software on membership sites, as well as physical consumer goods that people like you and I buy every day from stores and e-commerce stores.
They can also be services like autoresponder or certified email promotion and service provider, domain registration and web hosting packages.
As for where and how to promote and get paid, you can sign up with online marketplaces and networks like Amazon, ClickBank, Market Health, JVZoo, Warrior Plus, and many others that you can find through diligent Google and YouTube research.
2. Creation of information products
This is where you create your own information product or eLearning courses.
Just like in e-books, videos, software, and other resources, you can collect on membership sites before selling them as your own program and even as a coach.
The beauty of this is not only that you have full ownership of the switch and promote, but that you can recruit other people to promote you as affiliates.
For this, I recommend Optimize Press and WordPress as the best combined platforms, although you can also create HTML pages using a free Kompozer tool.
3. E-commerce and dropshipping
In addition to information, you can also promote physical products.
Anything you can buy in stores and shops can also be traded on the web.
Clothing, computers, electronics, furniture, appliances, toys, and video games, just to name the most popular options.
4. Local Business Consulting
If you are good at 2 or all 3 I mentioned above, you can offer your services to small and medium businesses that require professional looking websites, social media channels, and advertising for maximum exposure, leads, and sales.
Should the respective bosses see and recognize the value of what you are providing, they wouldn’t mind paying you more as long as you continue to help them generate more customers, sales and revenue.
5. Mobile app design
In addition to websites, social media channels, and advertising, mobile apps also play an important role in today’s economy.
Because today most of the people prefer to browse websites through their iPhones and also instead of just searching for websites on Google, they can download and proceed directly to the apps to access any information they need and want. .
If you can also excel at this, you can also provide as part of your marketing package to businesses, restaurants, and shops.
6. Ebook Publishing
Suppose you don’t like talking to people face to face, you can consider this in conjunction with affiliate marketing and creating info products instead of approaching local bosses.
All you need is Microsoft Word or Open Office and write what you know a lot about and can help others before publishing to PDF through e-book directories or the Amazon Kindle Store.
7. Freelance jobs
You can offer to be employed by Internet marketers for things they don’t want to do and prefer to outsource.
Like writing articles, designing graphics, and producing videos.
But unless you are interested in software and app development, your fixed salary will be low from the start.
8. Sale of domains and websites
This is by far the most lucrative of the 8 models I highlighted.
As all you need is to sell awesome or keyword rich domains and profitable websites to savvy buyers on sites like Flippa and Empire Flippers.
Whichever model you choose, you can run from anywhere anytime you want, as long as you have a computer and internet connection. That is the true beauty of internet marketing!
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